I also subscribe to the theory that one of the main objections that prohibit a customer from buying is fear. The customers is afraid of making the wrong decision. Now it is their personal reputation on the line. Is your customer willing to risk their good standing on you? I feel that is your only true defense against your competition. Sales is about belief in people first product second. Make the deciding reason to purchase you! How do you do that you ask?
tune into Sales Worx Lesson 9 to learn.
Get up early, give time to God, and make a contribution.
Leigh Ari Meyers