This is without a doubt a sales truism. You actually are perceived as what your customer believes you are. Yes, I know it sounds confusing however I'm trying to write this thinking about how you currently perceive me; even more confusing. Unbelievable in the first paragraph I'm already running down another rabbit trail. Sorry.
The point I really want to drive home is that how you handle every aspect of your sales call is being directly compared to every other sales person who has been before you. So it is not your product, it is not your market, it is not your demonstration, power point presentation or even your aunt Roses' secret death by chocolate brownies that you brought to your customer. (Although if they don't care for the brownies that sure is a great excuse for why you didn't close the sale.)
This truism also counts for how neatly you are dressed, what you choose to wear, (FYI men's leather jeans always looks better on the rack.) TRUST me on that one. You have also got to be better prepared, better organized and never be late. Be at least a 1/2 an hour early. I got up at 2:00am this morning to allow for my time with God, to write this article and to fine tune my sales day. Yes, I actually sell, imagine that. I want to leave my house by 6:00am so I always have to manage my time properly. I do follow my own advice.
So I will leave you with this, be perceived as you wish to be perceived. Make sure your customers perception is truly your intended reality.
Get up early, give time to God, and make a contribution.
Leigh Ari Meyers